Certain qualities are essential for the medical, creative agency. These include great chemistry, excellent design, experienced medical copywriting, conceptual creativity, and strategic depth, to name a few.
However, there are some qualities that agencies have and try to convince customers that they are important when that is not the case. In fact, some of them could lower the quality of work that they deliver.
As you choose a partner to help you with various forms of medical marketing communication like hospital advertising, medical devise advertising, and pharmaceutical advertising, some qualities are unimportant. This article will examine four qualities that do not make sense to the medical writing agency.
1. Medical Writing Agency Has a Cool Office
Most of the ad agency principles like the whole idea of owning a ‘cool’ office. They think that it displays the creativity of the agency and some clients also take that to be the case.
An ad agency, by all means, has to provide a stimulating and comfortable atmosphere for the staff. Remember that the client is paying for those stocker refrigerators, ping pong tables, and other amenities. The agency fee also covers the cost of the cool office.
You can get a nice healthcare communication company with no office. They have low overheads, so employees don’t have to commute to work, making them more productive and happier than an average worker. As a client, you will get more value for your money because of the less expensive overheads.
2. Medical Writing Agency Has A Huge Staff
The biggest expenditure for the medical advertising company is its people. The challenge with most agencies is that they have so many people. Maintaining a critical mass that meets the needs of customers is essential. Don’t go for layers and layers of staff such as account executives, account supervisors, account coordinators, etc., as this not only adds costs but can also be confusing.
A single agency team can fulfil all the core functions of the agency: traffic management, art direction, copywriting, account service, and many more. The other functions of the medical writer include print production, digital programming, media planning, and market research.
Therefore, even if the medical creative agency in Malaysia has over 500 staff members, it will find itself working with less than half a dozen. Maintaining continuity in the team is the most important thing here. Other agencies have a very high staff turnover which tends to increase the cost of advertising for the client.
3. A “Traditional’ Structure in the Creative Agency for Medical Malaysia
In the old structure of marketing agencies, the account service department is distinct from the creative one. However, in the modern structure, the best copywriter should be regulatory-savvy and a good strategist.
The medical writer should also be a great art director, and the account executive should be more than a messenger. The staff should be tactical-minded, strategic-minded, and work hand in hand with creative, research, media, and other agency functions to deliver a highly effective communication solution. Learn more here!
4. The Lowest Rates of Medical Writing Agency
It can be a big mistake to choose a medical writing agency just because they charge the lowest rates in the market. It is always good to ask for references and compare the cost to the value that they deliver. A satisfied customer will tell you that even though the agency is not cheap, it is worth it.
The most important thing to look at is the quality of work that the agency delivers. The best medical advertising agencies are not cheap because you have to compensate the experienced and talented staff accordingly.
Compromising on the quality has several consequences on your branding and marketing efforts. It is better to spend more as long as you will get value for your money.